The Candle Bazaar is entirely dedicated to embracing and expressing the beautiful scents that are associated with Indian Culture through candles that can be safely lit anywhere.
The visual branding consists of bold elements that are brought together using rich saturated colors and expressive type to enhance the identity and feeling of Indian culture. The brand takes on a more simplistic and minimal look while using maximalist features. The flame shaped that can mimic an eye shape is also symbolic and relevant to Indian culture.
For the packaging, each tuck box was produced to fit one candle with an additional flap inside to hold the it in place. Four designs were created for the tuck boxes: Jamun, Gulaab, Chandan, and Paani to show a select range of scents that The Candle Bazaar offers for their consumers. The POP display itself holds a maximum of 8 tuck boxes, allowing a range of different packages to be displayed for customers to easily pick out.
